We believe you can make heads turn wherever you go and wear your attitude on your sleeves. We believe in having your back when you’re short of a back-up plan. We believe you should own your personality, not just wear it. For us, makeup is not just a necessity; it’s a statement that says, “I am beautiful but a dash of lipstick every once in a while makes me feel sexy”. We know there is a lot that goes into looking gorgeous which is why we’ve introduced Sugar, a range of cosmetics that complements the sweet & sassy side of you. Our products are everything you need to look stunning while you’re on the go, and you might just fall in love with yourself all over again. That’s the power of Sugar which lasts long, really long.