Pinnacle was launched in December 2009 by Shruti Sancheti, with a vision to establish not just another generic fashion label but a brand that breaks traditional moulds to dictate new rules of design. Pinnacle is a ready to wear retail-centric label that believes in wearability, celebrates femininity and always chooses comfort while keeping a strong design aesthetic at the fore. Combined with elegance, a sense of timelessness and sophistication, it offers fluid and classic styles at competitive prices. The brand is deeply inspired by the rich treasure trove of Indian textiles and craftsmanship. It has extensively promoted and worked with weavers, embroideries and crafts from different parts of the country and is a proponent of the ‘less is more’ philosophy. Keeping in mind the brand’s identity: global and contemporary with a true to its roots Indian soul, they strongly believe in crafting modern India products, which celebrate the diverse craftsmanship of the country with a renewed global perspective of design and aesthetics.